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Michael Hoffman is a founding partner of Object Theory, focusing on engineering and product delivery. Prior to founding Object Theory with Raven Zachary, Michael led the creation of showcase experiences for Microsoft HoloLens as a Principal Engineering Lead in Microsoft Studios. This included Keystone, components of OnSight, Autodesk Fusion 360, and other undisclosed initiatives. Keystone is the award-winning proof-of-concept developed in partnership with Trimble Navigation Limited. OnSight is the Microsoft collaboration with JPL/NASA for the Curiosity rover mission planning on Mars.
Prior to Microsoft, he was a member of the Google/YouTube team that partnered with NBC to live stream the 2012 London Olympics, and he directed software development for Nike Digital Sport, makers of SportBand, SportWatch and FuelBand. Michael is also a startup veteran, having delivered a wide variety of commercial platform solutions as an executive-level leader at numerous startups. In mid-2015, Michael left Microsoft to form a company focused on the creation of mixed reality applications for Microsoft HoloLens.
Raven Zachary is a founding partner of Object Theory, focusing on business development and product delivery. Prior to founding Object Theory with Michael Hoffman, Raven spent eight years in the mobile app industry. In 2007, he was the founder of iPhoneDevCamp (now called iOSDevCamp), the largest iOS development conference outside of Apple's own Worldwide Developers Conference. The following year, Raven was the director of the official Obama '08 for iPhone app for the Obama Campaign, which lead to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands.
In 2012, he sold his company to Walmart, where he was responsible for the mobile product management team, launching a dozen mobile apps and mobile sites for the world’s largest company. In mid-2015, Raven left Walmart to pursue the creation of mixed reality applications for Microsoft HoloLens.