Raven Zachary

(503) 729-8460

Email me


422 NW 13th Ave

# 710

Portland, Oregon, 97209

United States


Object Theory works with organizations to design and build experiences for Microsoft HoloLens and Windows Mixed Reality. They provide end-to-end services, from envisioning through to delivery, with a focus on strategy, user experience, and development. The company was founded on the belief that mixed reality will have a transformative impact on the way we work, live, and play.


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The Long Journey Into Holographic Transportation

Richard Adhikari – August 14th, 2020

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Business Jet Interiors International

Jamco America to demonstrate AR maintenance training tool

Izzy Kington – January 24th, 2020

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Aircraft Interiors International

Jamco adopts AR to streamline hardware maintenance

Adam Gavine – January 21st, 2020

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The Information

As Apple Plans Come Into Focus, Big Challenges Remain for AR

Nick Wingfield and Alex Heath – November 12th, 2019

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Magic Leap Versus HoloLens — Which Is Going To Win Over Developers?

Alice Bolsano – February 20th, 2019


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Michael Hoffman

Founding Partner

Michael Hoffman is a founding partner of Object Theory, focusing on engineering and product delivery. Prior to founding Object Theory with Raven Zachary, Michael led the creation of showcase experiences for Microsoft HoloLens as a Principal Engineering Lead in Microsoft Studios. This included Keystone, components of OnSight, Autodesk Fusion 360, and other undisclosed initiatives. Keystone is the award-winning proof-of-concept developed in partnership with Trimble Navigation Limited. OnSight is the Microsoft collaboration with JPL/NASA for the Curiosity rover mission planning on Mars.

Prior to Microsoft, he was a member of the Google/YouTube team that partnered with NBC to live stream the 2012 London Olympics, and he directed software development for Nike Digital Sport, makers of SportBand, SportWatch and FuelBand. Michael is also a startup veteran, having delivered a wide variety of commercial platform solutions as an executive-level leader at numerous startups. In mid-2015, Michael left Microsoft to form a company focused on the creation of mixed reality applications for Microsoft HoloLens.

Raven professional retouched square

Raven Zachary

Founding Partner

(503) 729-8460

Email me


Raven Zachary is a founding partner of Object Theory, focusing on business development and product delivery. Prior to founding Object Theory with Michael Hoffman, Raven spent eight years in the mobile app industry. In 2007, he was the founder of iPhoneDevCamp (now called iOSDevCamp), the largest iOS development conference outside of Apple's own Worldwide Developers Conference. The following year, Raven was the director of the official Obama '08 for iPhone app for the Obama Campaign, which lead to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands.

In 2012, he sold his company to Walmart, where he was responsible for the mobile product management team, launching a dozen mobile apps and mobile sites for the world’s largest company. In mid-2015, Raven left Walmart to pursue the creation of mixed reality applications for Microsoft HoloLens.